The business grows when the founder does

20 years in finance and venture capital ·

Cambridge Psychology & Neuroscience ·

200+ CEOs and founders ·

ICF-trained coach ·

3 x Founder CEO ·

20 years in finance and venture capital · Cambridge Psychology & Neuroscience · 200+ CEOs and founders · ICF-trained coach · 3 x Founder CEO ·

Helping founders and their companies scale fast and sustainably, from the inside out

From the outside, it looks like I've got this together. I'm not always sure I do.

I don't always know how to get the best out of everyone on my team.

I rarely get real time to think. Everything is back to back.

I am more reactive than proactive, and my team feels it before I do.

I know I can perform better than I am, if I could find real time for work, family, connection and myself.

If two or three of these land, keep reading.

You’re capable and respected. You are already operating at a high level. You know you can perform better. You want to do it sustainably.

It may be that decision quality slips under volume and speed. Recovery that takes longer than it used to. Communication with your team that is not landing the way it should.

You don’t need more motivation or another framework. You need a strategic and accountability partner who understands the stakes.

Book a Discovery Call

A complimentary 30-minute call to talk through what you're working on and see if we're the right fit

What clients say

Testimonials
Alex H, VP Legal, Meta

“I came to Saira at a point where I had big career decisions to make, but lacked the clarity and confidence to move forward. What stood out immediately was the quality of her listening and the precision of her challenges. She helped me see that the way I was framing the problem was actually preventing me from solving it.

What I valued most was how holistic her approach is. She never treated my career in isolation, but held the full complexity of my life - balancing the practical realities with a deeper, more thoughtful perspective.

I wouldn’t hesitate to recommend Saira to anyone at a similar crossroads, looking for a coach who truly understands the bigger picture.”

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Mike Reiner, VC Partner, 432 Legacy

“Saira has been incredibly helpful in helping me make sense of a difficult situation.

Her incredible insights are rooted in her superpower of combining deep presence, intuition and ability to articulate these insights in a structured, practical way. She creates space to think clearly.

Her background in venture capital allows her to relate and understand work dynamics at a deeper level.”

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Helene Schmelzer, Strategy & Coaching, Germany

"I am very grateful for the experience of working with Saira. She supported me in gaining clarity around an important professional change and helped me feel much more confident in my decisions. What I appreciate most about her is her combination of being challenging and nurturing at the same time. Her presence and her intuitive listening create a safe and supportive space for deep exploration and meaningful change. I wholeheartedly recommend her for both personal and professional matters.”

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Georgie, Medical consultant, London

“My sessions with Saira have been incredibly helpful in helping me find lightness and perspective again in making life decisions that for a long time I had felt entrenched with. I was also able to reframe how I viewed myself and my achievements, recognise thoughts and behaviours that were holding me back and come to a place where I was able to be forward looking again across several aspects of my life.“

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Youri Doeleman, Head of Growth, ING

“Thanks to Saira’s coaching, I was able to move from “chaotic stress“ to “clear, confident action plan” in just one hour.

The progress across the sessions helped me feel like I was charting a path for myself intentionally - not just reacting to ad-hoc issues.

Her structured frameworks and practical tools made the process efficient, even if I still had to do the mental heavylifting.”

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Book a Discovery Call

Not ready for a call? Start here: The Nara Pattern Map

Five minutes to see where your next biggest gain is

A map of where your energy, focus and relationships compound, and where they leak.

    We won't send you spam. Unsubscribe at any time.

    Built with Kit

    Most founders have a pattern they cannot quite see. It shows up in decisions, in how they recover, in what keeps recurring in the business. This map makes it visible.

    What you get:

    • A PDF workbook and a clear visual picture of where you stand across five areas

    • Reflection prompts to go deeper

    Is this for you?

    This work is for you if:

    • You carry real responsibility and feel the weight of it

    • You are reflective and honest with yourself

    • You welcome challenge and want a partner who tells you what they observe

    • You are ready to take ownership of what needs to change

    • You want depth and lasting change

    You might be scaling a company, leading a growing team, facing a major decision or moving through a transition, even if you can’t yet name what needs to change

    This is for people who want clarity, depth and sustainable change.

    How I help

    I work as your strategic thinking partner and accountability partner, combining startup advisory with evidence-based coaching grounded in psychology and neuroscience. Insight turns into decisions you intuitively trust and act on.

    The goal is a sustainable path that holds when life gets busy.

    Business and person, together

    A partnership that holds both: the strategic thinking and the resilience to sustain it, so growth does not come at the cost of the person leading it. Practical and evidence-based, and as deep as it takes to get lasting results.

    Why this works

    Twenty years of building, investing and operating, and work with more than 200 CEOs and founders. Coaching grounded in psychology and neuroscience. Work with the body and nervous system, where pressure shows up first. Together they pull in the same direction, so the change compounds and lasts.

    It is also why the Nara Method treats five areas as one system.

    The Nara Method

    A framework I developed over 20 years of working with founders, leaders, and professionals - and from my own experience of what it takes to build a life that actually holds together under pressure.

    The five areas are: vitality, growth, purpose, community, and integration.

    We clarify what you’re really navigating - beneath the noise

    1. We stabilise thinking and emotional load

    2. We explore options without rushing or narrowing too early

    3. We turn clarity into action

    4. We integrate sustainable ways of working and living that support your long-term goals

    Ways to work together

    Work together starts with a complimentary 30-minute conversation.

    From there, options include the Clarity Foundation, the six-session Clarity Accelerator, and the Nara Intensive. Bespoke packages, retainers, and corporate programmes for scale-up leadership teams.

    Based in Amsterdam, Netherlands. Working with clients across Europe, the UK, and internationally.

    Explore ways to work together

    About me

    I’ve lived and worked in ambitious, high-performance environments - investment banking, venture capital, and scaling technology businesses - and I understand both the external pressure and the internal doubts that come with it.

    My work combines evidence-based coaching and psychology with nervous system regulation and somatic tools - so clarity is grounded, not theoretical.

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